This spring, I visited Italy with my college rugby team. We saw Pompeii and the Colosseum, but the most striking thing was watching Italians simply … relax. Starting in the late afternoon and going long into the night, they filled cafés, city squares and local bars. They talked, played cards and danced like their lives depended on it.
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Sociologists call this a “third place” – Ray Oldenburg’s term, from his 1989 book “The Great Good Place,” for any space outside the home and the workplace where people gather freely.
Since COVID-19, Gen Z has been starving for one. And nothing shows that better than what’s been happening at the box office.